![]() * Note that we report both monthly active user figures and potential advertising reach figures for various social media platforms in our reports. However, our calculations indicate that the platform likely has an insufficient number of MAUs to qualify for the ranking above. As a result, it’s difficult to identify how many active users LinkedIn has each month. LinkedIn no longer publishes monthly active user figures, and its monthly advertising audience reach figures are based on total registered members, not monthly active users (MAUs). (b) These platforms have not published updated user figures in the past 12 months, so the user figures published here may not be as reliable as the user figures we’ve included for other platforms in this list. (a) Where platforms only publish daily active user figures, or where platforms have not published recent updates to monthly active users, we've used the latest advertising reach figures published in each platform’s respective self-service advertising tools, in order to provide a more equal basis for comparison.
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